I design clarity in complex systems.
Turning real-time decisions into usable design.
Emergency Dispatch
Emergency dispatch is not a queue. It’s a real-time decision system.
This project visualizes how calls are triaged, prioritized, and routed under pressure—where every decision reshapes the system.
The work spans a system logic film, interactive diagrams, and a simplified interface model.
Each node represents a decision point—classify the incident, assign priority, check unit availability, and route response.
The highlighted path shows how a single call moves through the system.
Decision Logic
How the system decides, frame by frame
A real-time visualization of how a single call moves through the system—from intake to dispatch.
Production script
How system logic becomes sequence, timing, and motion.
View script (PDF)
From system to interface
The same decision logic applied to a usable interface—showing how calls, units, and priorities are managed in real time.
Dispatch, visualized
Interactive diagrams of real-time dispatch logic.
Call-to-response sequence
A call moves through triage, classification, and dispatch. Each step re-evaluates priority as new information enters the system.
Network logic
Calls are routed through a live system shaped by priority, proximity, availability, and load.
Design principles
The visual system avoids drama. Tension comes from the logic of the board.
Dispatch doesn’t stop emergencies.
It decides which one gets answered first.
Concept, creative direction, script, motion system
Selected Work
QD Solutions
Building a Motion Design Practice
Helped establish and scale a motion design capability within the agency, developing workflows, templates, and production pipelines that expanded the studio’s service offering.
The practice grew from an experimental capability into a core service representing 35% of agency revenue.
Dish Network
Interactive Advertising Platform
Designed and produced interactive, addressable advertising experiences for the Dish Network platform, translating brand campaigns into clear on-screen interactions for television audiences.
The work focused on simplifying viewer engagement through remote-based navigation while supporting targeted delivery and advertiser performance reporting.
MetLife Foundation
Interactive Advertising Platform
Designed and produced interactive, addressable advertising experiences for the Dish Network platform, translating brand campaigns into clear on-screen interactions for television audiences.
The work focused on simplifying viewer engagement through remote-based navigation while supporting targeted delivery and advertiser performance reporting.
The Bard’s Cards
Retail Product and Brand
Created and illustrated a Shakespeare-inspired greeting card line combining literary language with expressive illustration.
Designed the product line, brand identity, and e-commerce presence, establishing wholesale relationships that expanded distribution to 200+ retail locations.
